20 creativity tips
Top designers offer 20 ways to maximise your design talents
Where creativity is concerned, it’s no good just waiting for lightning to strike – you have to be proactive. But you can’t force it; if creativity responds to direct force at all, it responds very poorly. Therefore it pays to develop a strategy in which you allow the creative impulse to run its course.
Despite what some might claim and clients may have come to expect, it’s a rare individual that can switch creativity on like a light bulb. The solution is to keep your best ideas to hand, archive the things that inspire you, carefully study your peers and predecessors, challenge yourself with new problems and always be open to new solutions.
If you don’t have the talent in the first place, there isn’t much that can be done. If you do have that rare quality then it would be foolish not to make the most of it. In the final analysis creativity is a personal thing but, hopefully, somewhere among the advice collected in the following pages you’ll find something that works for you. Metaphorically speaking, the following 20 tips aim to put you on an exposed hillside with a golfing umbrella in your hand just as the heavens open and the thunder begins to roll...
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